Gooruf is the first social network for finance that merges together the latest news, discussions, analysis, new trends and offers. It gives also the opportunity to find companies in all areas of finance and discover their new services. Gooruf’s mission is to facilitate the search for financial information, to create an engaging dialogue between financial providers and potential customers, with a view to become a real digital financial community, thus exploiting a database of subscribed users who interact directly with finance professionals and executives. Thanks to the Blockchain technology, Gooruf will soon become an ecosystem for all the finance industry, using its own cryptocurrency (the GoorufCoin) to rule transactions within the community.