PRIVATE, the magazine of private banking , is the monthly dedicated to the world of private banking and is distributed to the headquarters of the banks active in wealth management in Italy , Switzerland , London , Luxembourg and Monaco. It is also sent to family firms, venture capitalists and the offices of leading law firms, based on a mailing list of more than 5000 exclusive addresses. PRIVATE is also distributed in major newsstands, in airports and during events dedicated to private banking.